Today’s consumers are fast-paced information gatherers who thrive on virtual connections, real-time communication and social online interactions with instant access to news, views and reviews – an ideal combination that promotes fleeting trends, defies loyalties and has the power to move your business from an obscure brand to a trending delight within the hour. That […]
Marketing strategies are as different and unique as the businesses that run them. Digital marketing is not an exact science based on a one-size-fits-all strategy. The speed at which information travels across the internet means that trends are fleeting and sentiment for and against is in constant ebb and flow. To improve your brand […]
At Digital Presence we are feeling grateful – grateful for the continued support from you, our clients, and grateful to be part of your business. The coronavirus is a global crisis currently dominating every aspect of our lives; our personal interactions have been halted, our social mobility has been curbed and many of us have […]
Infographic – Marketing your Business during Pandemic (COVID19) Here are some valuable digital marketing tips & strategies you can use for your business during these times of Pandemic. Get everyone in your company or team to be involved & active in Social Media by sharing & promoting your Business Page’s content Reach out to your […]
Nothing will test the human spirit quite like a global pandemic. The coronavirus is, first and foremost, a human tragedy. The rate of infection coupled with widespread panic has turned our everyday lives upside-down. As supply chains are disrupted, economies falter and businesses flail, entire towns, cities, nations and countries draw closer in an attempt […]
Household brands and well-known high street businesses are slowly disappearing as innovative new technologies and emerging digital technologies disrupt market areas and traditional business models. These technologies have had a large impact on the value of existing products and services, have opened up whole new markets, and exposed changing consumer needs and consumer shopping habits. […]
Business directory listings are the yellow pages of the internet, providing your potential customers with key and relevant information they need to contact, locate and interact with your business. Directory listings may have lost their appeal for a time but they are certainly making a comeback. As the internet has become a noisy and crowded […]
Google My Business as a digital marketing tool Google remains one of the most popular and keenly used search engines on the world wide web and it has remained competitive by continually improving its capabilities and features. Google My Business (‘GMB’) is one such feature that has been introduced to improve and enhance local searches; […]
Targeting your local market is a great way to reach customers in your local area. Google My Business (GMB) is an online listing for your business that ranks your website locally under Google searches and on Google maps. Organic Search Engine Optimisation, or SEO, an important digital marketing tool, is the natural placement that ensures […]
Key strategies for boosting sales in the off-season The right sales strategy will enable you to sell bikinis to the penguins. Your digital marketing strategy could be just the thing you need to help you weather the seasons. All it takes is foresight, planning, and brainstorming. Selling summer items during the summer can leave you […]