How Website Content Can Negatively Affect Organic SEO When creating their first website, many brands feel the need to make a dramatic entrance into their nice in the online market. They believe the flashier the site, the bolder the fonts, the brighter the colours – the more attention the site will get because it […]
Marketing in the Digital Age You have this fabulous idea for a new product or service that you have been brainstorming for a while now. You are super excited to develop the product and introduce it to would-be buyers ASAP! You invest long hours, lots of money and a considerable amount of effort into […]
The Importance of SEO In Market Share Defense SEO, is an integral part of any online marketing campaign. Unfortunately, it is also one of the most misunderstood and misused terms in the online marketing world. If SEO is so misunderstood and misused, that means it is likely no where near as beneficial for some […]
Link Building And Search Engine Optimization; How Do They Affect The Incoming Traffic To Your Business Website? Over the years, webmasters have done their level best to ensure that their websites rank at the top of most search engine searches. It was from their quest for online dominance that various strategies were conceived. These […]
How To Breathe New Life Into Old Content The Internet is inundated with content. It seems like every thing you want to say has already been said hundreds of ways, thousands of times. Even the best ideas become redundant over time because it’s almost like nobody has an original thought on the Internet anymore. […]
10 Must-Do Audit Points For Every Blog Post If you have spend any time researching online marketing, you will know that not all blogs were created equal. Some blogs just seem to draw people in, in droves while others remain hidden in the dark, dark corners of the Internet – never to be discovered. […]
Building Your Content Marketing Team A lot of work goes into a successful content marketing campaign. A lot. Don’t let anyone try and convince you otherwise. However, a content marketing campaign is only as strong as the team who created it. Simply scribbling out some content ideas on your screen and putting them out […]