Local SEO has transformed from a “nice to have” to an essential part of every business’s marketing strategy. As we head into 2025, more local businesses than ever are leveraging the power of Local SEO to get noticed by customers who are searching for services nearby. From increased foot traffic to higher online engagement, a […]
The health and wellness industry in Australia is witnessing unprecedented growth, driven by the increasing prioritisation of physical and mental wellbeing. With a market size valued at over $45 billion and projected to grow at an annual rate of 5% over the next five years, the sector is more robust than ever before. This expansion […]
In the fast-paced world of digital marketing, staying ahead of the curve requires more than just expertise, it demands adaptability, vision, and an ongoing commitment to client success. At Digital Presence, our journey over the past decade has been one of continuous growth, innovation, and transformation, all rooted in humble beginnings at SearchRight. SearchRight […]
As the digital marketplace continues to evolve and develop, e-commerce has become an essential component of business success. In 2024, global e-commerce sales are projected to reach a staggering $6.07 trillion, highlighting the increasing importance of having a strong online presence. However, merely having an online store is not enough. To thrive in this competitive […]
Local SEO is a powerful digital marketing strategy designed to help businesses promote their services to local customers at the exact time they’re looking for them. It’s particularly beneficial for small and local businesses such as shopfronts, firms, restaurants, and local tradies. By optimising your online presence, you ensure that your business appears prominently in […]
What is the Google Helpful Content Update? In March 2024, Google introduced a significant update to its search algorithm known as the Helpful Content Update (HCU). This update is part of Google’s ongoing efforts to enhance the quality of search results by prioritising content that provides genuine value to users. The HCU aims to reduce […]
This year marked our fifth consecutive year exhibiting at the Sydney Build Expo, held at the illustrious International Convention Centre (ICC) Sydney. Each year, the event continues to exceed our expectations, and 2024 was no exception. Our involvement this year was particularly special as we had the privilege of providing digital marketing and SEO services […]
In the fast-paced digital world, having a strong online presence is crucial for the success of any business, including those in the construction sector. Search Engine Optimisation (SEO) plays a pivotal role in making your services visible on the internet, ensuring that when potential customers search for related services, your business appears front and centre. […]
In today’s digital world, Google Ads has emerged as a powerful tool for businesses aiming to enhance their online presence, especially within the construction industry. This industry, characterised by intense competition and a constant need for lead generation, can significantly benefit from the targeted advertising capabilities offered by Google Ads. Understanding the nuances of keyword […]
The digital realm is constantly evolving, and staying ahead of these changes is crucial for website owners and digital marketers alike. In March 2024, Google announced its latest Core Update, a move that has set the SEO community abuzz with anticipation and concern. In this blog post we’ll aim to dissect the Google March 2024 […]